What is the difference between a paid referral and a purchased lead?
Good question because during research it became obvious that there are several types of paid referral where this boundary isn’t really obvious at all. For the purpose of this article however I have simplified it to any prospect coming from an established lead generator or marketing company is... Read More
Starting with the best, since I’ve never really been blessed with much self-control, unpaid for referrals tend to come mainly from your client base or their friends and family. This probably isn’t much of a revelation so far but isn’t it amazing how some peoples clients seem to be falling over themselves to refer people to them whereas other... Read More
In the good old days, when work was plentiful and the company you worked for was supplying you with an abundance of high quality leads, then a 60/40 or even 50/50 split on insurance commissions and proc fees didn’t seem so important. After all you could make a decent living and where the company provided full administration services as... Read More
Some of the points covered in this article are intended principally for new or inexperienced mortgage brokers but even if you’ve been around the block a few times you might like to spend five minutes skimming as we can all fall back into bad habits or simply forget to pay attention to some areas.
6 point plan for building a... Read More
Well, I like to think I’m pretty much ahead of the pack in terms of keeping up with technology, although I will admit that “thinking” and “being” ahead of the pack are very different things. I’ve even written a couple of articles on AI and how eventually it’s going to allow everyone much more leisure time, a euphemism of... Read More
This posting really comes off the back of a Guardian article I read recently regarding the collapse of the News on Sunday in 1987. Although that’s obviously a while ago I do think that for anyone who’s struggling or even just feeling a bit worn down by the grind of running a small or medium business at the minute... Read More
I see the FCA has announced a consultation period for a mission document on its strategy for unregulated firms. Ostensibly this is a good thing since as the agency itself commented the lines between regulated and unregulated business have blurred, although maybe it’s more a case of they have become more aware of the blurring recently rather than the... Read More